Ways To Attract Traffic To Your Website

When asked a marketer or business owner what would they like to have the most in the world? It's probably more customers and more sales. But what's the second most wanted thing on a business owner’s wish list? More traffic to their website. There are many ways you can increase traffic on your website, and in this article, we’re going to look at a few of them, including several ways to boost site traffic in an organic way. So let's get started without wasting time anymore.

1. Advertising

This is the most common method of advertising your website. Paid search, social media advertising and display advertising using Google Ads are all excellent ways of attracting visitors to your website. But before jumping into it, adjust your paid strategies to suit your business's goals – do you just want more traffic, or more conversions as well? Each paid channel has its pros and cons, so you need to choose carefully and think about your goals before you jump right into any strategy.

2. Social Media

Using social media channels to promote your business is one of the most effective ways as it gives your business a great platform to interact with your potential customers. There are several platforms out there for social media marketing to choose from and gives you the liberty to select any of these according to your business’s profile. If your business is a B2C product company, you might find great traction with image-heavy social sites such as Pinterest and Instagram.

3. On-Page SEO Does The Magic

While promoting your business on social media is an effective way, it requires constant work as the customers are looking for new content every day. On-website SEO will not only help you get more traffic on your website, but it also gets you genuine leads and can work for years together. Optimizing your content for search engines is still one of the most effective ways of getting traffic organically. Make sure to use alt text with the right keywords for your images. Optimizing for on-page SEO doesn’t take a lot of time, and it could help boost your organic traffic for the coming future as well.

4. Use Long-Tail Keywords

Long-tail keywords help you cover the majority of the web searches related to your business. It helps you reach out to the right customers and if you’re not targeting the right customers, it means you’re missing out.

5. Keep Your Website Active

No matter how advanced or fancy your website is, it won't get noticed until and unless it's active. Keep your website always a part of the game with new blogs, customer testimonials, product/service demo, information about discounts and offers. In the current times you can add chatbot-based marketing for your website. 

6. Link Internally

The strength of linking your profile isn’t solely determined by how many different websites link back to you – it can also be affected by your own internal linking structure. When creating and publishing content such as articles or blogs, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the customer giving them more than what they asked for.

7. Fast & Responsive Website

The customer hates to work with a business with a slow and unresponsive website no matter how fancy the UI/UX is. Keep a regular check of your website and make sure that your pages are technically optimized and website design should be perfect. The faster your website loads, the better the user experience will be hence giving you better feedback.

8. Keep A Check On Analytics

Google Analytics is an effective way to keep a regular check on your website. From your most visited pages to visitor demographics- Analytics can tell you a lot about your customer’s likes and preferences. Keep a close eye on your Analytics data, and use this information to make your promotional and marketing strategies. And as per the data, you can design Inbound Marketing Strategies for more sales and traffic.  Pay attention to what posts and pages are topping the search list. Inspect your visitor’s data to see how, where and when your site traction is coming from.

9. Include Video Into Your Content Strategy

There’s no doubt that text-based content performs well but video-based content can be a valuable asset in both attracting new visitors and making your website more alive. Past data shows that information retention is significantly higher for visual material than it is for text-based content, meaning that video marketing is an excellent way to go for and to grab your audience’s attention, and boost traffic to your website- all at the same time.

10. Be Active On Social Media

It’s not enough to just share content about your business through social channels – you need to actively participate in a two-way conversation with your customers. Using Twitter you can join group discussions with relevant hashtags about trending topics. Make your customer feel heard by answering their questions and engaging with your readers. Social media can be the best way of reaching out to your customers than any other way.

Conclusion

In this article, we have only included tactics that are free or require limited resources for getting more traffic to your website. Of course, if you have a good financial budget and are willing to spend, don’t forget that you can always go for paid traffic from platforms like Google, Facebook, Twitter, Quora, etc.